Joining his colleagues in the sports industry, USA Pro Challenge owner and founder Rick Schaden recently spoke at the Bloomberg Sports Business Summit, an event featuring panels, speakers, and networking opportunities for players, team owners, bankers, and commissioners working in the business side of the sports world. The event was held on September 10, 2013, at the Paley Center for Media in New York City. Mr. Schaden appeared on a panel devoted to endurance sports along with Mary Wittenberg, the race director of the ING New York City Marathon and CEO of New York Road Runners, and Andrew Messick, the CEO of Ironman. Moderated by Bloomberg’s Mike Buteau, the panel discussed the ways in which endurance sporting events and the companies behind them represent an important and growing sector of the industry.
Led by Richard E. Schaden, USA Pro Challenge has become a major cycling event, featuring racers from across the globe and appearing on live television in nearly 200 markets worldwide. In his contribution to the panel, he shared his company’s business strategy: building a global brand while leveraging the power of the participators and fans, an attractive demographic containing primarily young and highly educated professionals, to secure a diverse portfolio of sponsors even in the aftermath of the Lance Armstrong scandal. In addition, Mr. Schaden joined his co-panelists in affirming a central truth about the business of endurance sports: attracting larger audiences has depended on introducing new participants to the core sport.
To watch a video recording of the panel discussion, please visit http://www.bloomberg.com/video/messick-schaden-wittenberg-on-endurance-sports-XiI3z5O_S56vUTKjHxHLZQ.html